BizLab

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BizLab : Learn by Doing

Welcome to BizLab, a hands-on, immersive marketing program to transform Students into Future-Ready Professionals.

Business Case Studies

Virtual Internships

Soft Skills

A Revolutionary Marketing Program

Why BizLab?

BizLab is a hands-on, immersive marketing program designed to bridge the gap between theoretical knowledge and real-world application. It focuses on a digital-first approach, equipping students with future-ready skills in B2B, B2C, and D2C marketing. The program combines experiential learning, AI-powered tools, and real-world projects to make students job-ready and career-ready. By the end of the program, students will not only be marketing experts but also have an entrepreneurial mindset to build their own startups.

Experiential Learning

Learn by doing with real-world projects and AI tools

Future-Ready Skills

Stay ahead with cutting-edge topics like AI, Metaverse, and sustainability marketing.

Entrepreneurial Focus

Build your own startup with hands-on guidance

Global Relevance:

Prepare for global marketing challenges with cross-cultural case studies

Learn by Doing. Build Your Career.

BizLab is not just a program; it’s a career accelerator.

BizLab : Practical Ways to Practice Skills

What we cover in BizLab Business Case Studies Build Real-World Projects Showcase Your Expertise Develop Transferable Skills Experiment with AI Tools Developing an Entrepreneurial Mindset Apply New-Age Marketing Skills

Future-Proofing Your Marketing Career

Marketing Principles

Master Marketing Fundamentals!
Build a strong foundation.

4Ps : Product, Price, Place, Promotion
STP (Segmentation, Targeting, Positioning)

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Consumer Behavior

Understand Your Customers Better!

Learn the psychology behind buying decisions.

Understanding buyer psychology, decision-making processes, and Cultural influences.

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Brand Management

Build a Memorable Brand!
Create a brand that resonates and lasts.

Building, managing,

and evolving brands.

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Performance Marketing

Drive Measurable Results!

Optimize campaigns for maximum ROI.

Google Ads, Facebook Ads, Programmatic advertising,
ROI measurement.

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E-commerce Marketing

Boost Your Online Sales!

Turn visitors into loyal customers.

Marketplace strategies
(Amazon, Flipkart), D2C models, conversion rate optimization.

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Marketing Automation

Automate Your Marketing Efforts!

Save time and scale your campaigns.

Tools like HubSpot, Marketo, and Salesforce for lead nurturing

and CRM.

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Social Media Marketing

Dominate Social Media!
Engage, grow, and convert your audience.

Platform-specific strategies (Instagram, LinkedIn, YouTube, etc.), influencer marketing, and community building.

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Data Analytics and Metrics

Turn Data into Insights!
Make smarter marketing decisions with analytics.

Google Analytics, attribution models, customer lifetime value (CLV).

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AI in Marketing

Embrace AI in Marketing!
Stay ahead with cutting-edge technology.

Chatbots, predictive analytics, and personalized marketing.

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Market Research

Uncover Market Insights!
Research-driven strategies for success.

Qualitative and quantitative methods, data analysis, and insights generation.

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Growth Marketing

Scale Your Business Fast!
Adopt growth-driven marketing tactics

Startups and digital-first companies rely on growth hacking for rapid scaling.

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Influencer Marketing

Start Your Influencer Campaign Today!
Unlock the power of influencers to grow your brand

Introduction to AI tools like ChatGPT, Jasper, and MidJourney for content creation and automation.

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Product Marketing

Launch with Impact!
Master the art of positioning and selling your product effectively.

Position, promote, and differentiate products through strategic messaging, market insights, and customer-focused storytelling to drive demand and sales.

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